Atrendia Friday Video 6 – Simon Sinek: How great leaders inspire action – on TED
In this TED video Simon Sinek explains why people don’t buy what you do, they buy why you do it. Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright Brothers. Duration: 18:05 Click here…