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e-mail Archives - Atrendia

Tag: e-mail

Why leaders are blind to the most important productivity opportunity of all

Email is the leading cause of preventable productivity loss in organizations today. Forbes Magazine (2008) Employees spend 1 to 3 or more hours per day managing email at 40-60% of capacity.  That means they typically lose 30-60 minutes PER DAY.   Not some.  All — even the ones who believe they are extremely productive. That means…

Hey Mr. Sales Director, George Trachilis is NOT nuts. Are you nuts?

One of your prime objectives as a sales director is to get your teams out of their inbox and in front of the customer as much as possible. I’m not knocking the importance of email, I’m just saying that you probably see a huge benefit to having your teams managing their inboxes at twice their…

Content Marketing that Converts

“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email…

Is this you?

I’ve seen Hector (not his real name) wheeling his cart around Barcelona a few times. It’s massive. It must be extremely difficult to maneuver. One day I went up to him asked him if he really needed all of those things. He actually articulated an impressive defense. Does that remind you of anyone you know?…

How my small company cut in half our $3.2 million dollar inbox expense in just 12 minutes!

  OK, I have a small company of only 200 employees, so $3.2 million is nothing. But imagine a company of 2,000 employees that spend 2 hrs. per day on email with an average annual salary of $70,000. That would mean that they spend OVER HALF A MILLION DOLLARS PER DAY managing email. Since we…

Guest blog: Drop It Like It’s Hot, By Jesper Sommer

  Not so long ago, Sony Corp. in the US was hacked. I am sure you’ve heard about the case (it was eventually blamed on North Korea, though security experts are questioning that conclusion). My favorite tech-magazine has this interesting article on the subject: The importance of deleting old stuff, another lesson from the Sony attack…

Atrendia Friday Video 12 – Don Tapscott – Getting Beyond E-mail

In this McKinsey interview, Don Tapscott describes how we get beyond e-mail to the new social platforms.  He focuses on the central and compelling point that you don’t leverage knowledge through containerization, but through collaboration. Tapscott has authored or co-authored fourteen books on the application of technology in business and society. His 2006 book, Wikinomics:…