Deprecated: The each() function is deprecated. This message will be suppressed on further calls in /home/atrendia/public_html/atrendia/wp-content/plugins/js_composer/include/classes/core/class-vc-mapper.php on line 111
decision making Archives - Atrendia

Tag: decision making

Atrendia Friday Video 34

This was an unexpected source of inspiration for me and perhaps the shortest Friday video ever, but definitely worth a quick view. Less than two minutes. Duration: 01:56 Find out more about our Executive Leadership Coaching Program. Click HERE to watch the video. Happy Friday!

Content Marketing that Converts

“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email…

What Makes A Decision Irrational?

After spending 30 years deconstructing the inner processes of how people decide, and training a decision facilitation model used in sales, coaching, and leadership, I’m always amused when I hear anyone deem a decision ‘irrational’. Only outsiders wishing for a different outcome designate a decision as ‘irrational’. I doubt if the decision maker says to…

Guest Blog: When Should a Seller Gather Information or Understand Needs?

Part 1 redefines buying thus: The process a buyer goes through to get their ducks in a row to manage all of the factors involved prior to, and including, making a purchase.  It explains why the sales focus of seeking appointments, gathering information, offering solution data, and understanding needs doesn’t lead to a higher percentage of…