How my small company cut in half our $3.2 million dollar inbox expense in just 12 minutes!


greasymOK, I have a small company of only 200 employees, so $3.2 million is nothing. But imagine a company of 2,000 employees that spend 2 hrs. per day on email with an average annual salary of $70,000. That would mean that they spend OVER HALF A MILLION DOLLARS PER DAY managing email.

Since we all know that email is a fact of life (nothing we can just cut out of the budget) I came up with a quick fix in the form of a memo that I sent to everyone in the company with the following 5 suggestions:

  1. Don’t check your mail too often during the day (Just enough so you don’t miss anything).
  2. Respond quickly. (I got this one from Google’s Eric Schmidt – GENIUS! – So don’t pay too much attention to rule 1)
  3. Use the OHIO rule; Only Handle It Once (unless you can’t, so don’t – and most you can’t)
  4. Prioritize your mails before responding, then answer the high priority mails first – remember that 80% of your business comes from 20% of your customers. (I’m sure there is a way to do this in Outlook, just play around with the menus until you get it right)
  5. Don’t Cc: everyone, just the ones who really need the information (But always keep your boss in the loop and maybe a few others.)

So I figure, if a CEO of a 2,000 employee company does what I did, he could save $16,000,000 in just 12 minutes.

Don’t believe me? I don’t blame you. The truth is you CAN double your productivity and cut in half your email management cost. But you CAN’Tdo it with a memo, seminar, workshop, add-in, app, or any of the other methods that you’ve tried. There is only one solution on the market that works for entire populations of employees and it takes a lot more time than 12 minutes to see the results. 10 TIMES That. (Yikes – two hours!)

It takes 10 times more time than a memo, but it’s the only long-term, complete solution for your multi-million dollar black hole you call an inbox.