Sharon Drew Morgen is an original thinker and visionary who has developed Servant-Leader models to facilitate change in sales, coaching, marketing, leadership, and negotiating. Her model Buying Facilitation® has been trained to over 100,000 people worldwide. She is the author of 9 books including the NYTimes Business Bestseller Selling with Integrity and Amazon bestseller What?…
One of your prime objectives as a sales director is to get your teams out of their inbox and in front of the customer as much as possible. I’m not knocking the importance of email, I’m just saying that you probably see a huge benefit to having your teams managing their inboxes at twice their…
Part 1 of a 2 part series on understanding a buyer’s needs. Do you know the difference between how you sell and how buyers buy – and why the difference matters? After a conversation with my colleague Erik Luhrs (we’re developing a Lead Facilitation pilot http://guruselling.com/) I’d like to expand the definition of ‘buying’. But…
Sharon-Drew Morgen is one of the cutting edge thinkers on the scene today. Her ideas for the sales industry go beyond our typical thinking. Because the sales model only addresses solution placement, it ignores the many non-solution-based decision issues buyers must handle prior to making a purchase: involve all the right decision makers, get buy-in,…
THE most common objection our sales executives (that’s the two of us) receive from a potential customer is: I know what you’re going to say (nervous ha ha) because it doesn’t really make sense (nervous ha ha), but we don’t have the time to do this right now even though we realize how much time…