Category: Roles

Guest Blog: Do You Want to Sell? Or Have Someone Buy?

Part 1 of a 2 part series on understanding a buyer’s needs. Do you know the difference between how you sell and how buyers buy – and why the difference matters? After a conversation with my colleague Erik Luhrs (we’re developing a Lead Facilitation pilot http://guruselling.com/) I’d like to expand the definition of ‘buying’. But…

Guest blog: Do you want to lead? or have someone follow?

I’m a dancer. When I studied the Argentine Tango there was a foundational rule that I believe is true for all leaders: The leader opens the door for the follower to pass through, and the leader then follows. If anyone notices the leader, he’s not doing his job. The goal is to showcase the follower….

Anyone Can Create A Mission Statement

  He who has a “why” can live with any “what” – Nietzsche Full disclosure:  Most of the following is taken either directly or indirectly from the late great Stephen Covey.  If you are not familiar with the most important author on efficiency and effectiveness in the past century, start with The 7 Habits of…

Atrendia Friday Video 20 – John Kotter: The Heart of Change

In this Youtube video, Dr. Kotter talks about how to win over both hearts and minds in his book The Heart of Change. Within Dr Kotter’s 8 Step Process winning hearts and minds is an important part of business thinking and a way to change behavior in an organizational or a cultural change. If you…