Deprecated: The each() function is deprecated. This message will be suppressed on further calls in /home/atrendia/public_html/atrendia/wp-content/plugins/js_composer/include/classes/core/class-vc-mapper.php on line 111
Blog - Page 3 of 10 - Atrendia

Can Collaboration Work?

We enter into collaborations assuming we’ll succeed as teamwork partners. Yet we rarely achieve true partnership: Because we listen uniquely and through biased filters we sometimes mistakenly presume intent or misconstrue what’s been said and agreed upon. Problem: Flawed assumptions, wasted time and relationship capital, and restricted scope. There is often not enough diversity to…

Get the Yes: Winning Funding, RFPs, and Grants

With my systems-thinking brain I asked her: How will they choose you over other worthy requests? What personal and professional criteria will members of the funding team consider before dropping others to fund you instead? How do political in-fighting or long-term client/colleague relationship preferences factor in to the decision process? How does your request fit…

Hey Mr. Sales Director, George Trachilis is NOT nuts. Are you nuts?

One of your prime objectives as a sales director is to get your teams out of their inbox and in front of the customer as much as possible. I’m not knocking the importance of email, I’m just saying that you probably see a huge benefit to having your teams managing their inboxes at twice their…

Content Marketing that Converts

“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email…

Meetings: The Purpose, The Pain, The Possibility

As business folk, we hold meetings regularly. Yet often we don’t accomplish what we set out to achieve. Why? The Purpose Meetings are held to accomplish a specific, beneficial outcome requiring the attendance of the right people with the right agenda. The Problem/Pain Often we end up with miscommunication, wasted time, incomplete outcomes, misunderstanding, lack…

What Makes A Decision Irrational?

After spending 30 years deconstructing the inner processes of how people decide, and training a decision facilitation model used in sales, coaching, and leadership, I’m always amused when I hear anyone deem a decision ‘irrational’. Only outsiders wishing for a different outcome designate a decision as ‘irrational’. I doubt if the decision maker says to…