Atrendia Friday Video 6 – Simon Sinek: How great leaders inspire action – on TED

In this TED video Simon Sinek explains why people don’t buy what you do, they buy why you do it.

Simon Sinek

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”  His examples include Apple, Martin Luther King, and the Wright Brothers.

Duration: 18:05

Click here to start the video

Happy Friday!