Atrendia Friday Video 5 – Barry Schwartz – TED video – The Paradox Of Choice

This TED video helps us understand why having more choice actually makes us feel worse.  As Barry points out, “The secret to happiness is low expectations”.

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

With nearly 3 million views, this is one of the most popular TED videos.

Duration: 19:40

Click here to start the video