Atrendia Friday Video 12 – Don Tapscott – Getting Beyond E-mail
In this McKinsey interview, Don Tapscott describes how we get beyond e-mail to the new social platforms. He focuses on the central and compelling point that you don’t leverage knowledge through containerization, but through collaboration.
Tapscott has authored or co-authored fourteen books on the application of technology in business and society. His 2006 book, Wikinomics: How Mass Collaboration Changes Everything (2006) co-authored by Anthony D. Williams, was an international bestseller, #1 on the 2007 management book charts, and was translated into 20 languages (Source: Wikipedia)
This very short video is a must for those of you who want to confirm your belief that social collaboration tools are not only important, but inextricably so.
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