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History of AST
Atrendia Streaming Techniques (AST) was born of the systematic refinement of task actioning and prioritization. By analyzing the how, why and where of communications and actioning failures, in conjunction with studying the texts of various authors on the subjects of time management and personal development, we have come to several fundamental conclusions regarding digital/analog organizational techniques. Although one can find numerous books dealing with the use of Outlook on a technical level, only recently has the fact that it is not enough to teach us the nuts and bolts of Outlook begun to surface in management circles. The central mission with AST is to develop a psychological awareness of our motivational needs; turning action stumbling blocks into stepping stones, and freeing Outlook users from the bonds of task drudgery and e-mail slavery.
Company History
2010
- Partnership with Compass Lean Akademiet
- Partnership with Vision Zero IT AB
- AST Add-in version 2.0 released
2009
- Partnership with AddSkills, Informator Utbildning Svenska AB, Cimes, Xelios, Johannes Berg Coaching
- AST Add-in versions 1.5.0 to 1.8.0
- Atrendia Infomercial released
2008
- Partnership with PC-Ware
- AST Add-in version 1.0
2007
- Opening of Swedish office in Malmö
- Introduced to US Market
- First AST Add-in release (Beta)
2006
- Presence in all of Scandinavia
2005
- Introduced to European Market
- Regional office in Klampenborg, DK
- Partnership with CDM A/S:
- Major CRM Systems Provider in Europe
- Gold Certified by Microsoft
2004
- Business development at CoachCube
1998
- Development starts in the US